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Why Social Medial Should Be An Integral Part Of A Businesses Marketing Plan
Social Media is a term used for use of websites which are linked in with peoples social lifes, the subject of these websites can vary from music, photos, to communication with friends. The use of such social sites can be of benefit to businesses who will intentionally use the websites to help publicise the business and in turn gain more clients from the publicity.
Search Engine Optimisation is now completely linked to social media, with so many people utilizing social media such as Bebo, Facebook and MySpace to promote their websites. Anybody involved in web design needs to ensure the SEO business marketing plan includes social media campaigns. Social media and SEO are now two of the most important factors in search indexing and page rank.
Social Media sites can offer good one way links to your own business website, which will help aid to the search indexing of your website in search engines algorithms.
If you are trying to enlist a company to provide you with SEO services, you need to check what business plan they are writing up specifically for your website and how they intend to incorporate social media into this. You need to make sure that they are experienced in doing this. Furthermore, you will also need to discuss who will hold responsibility over the social media. If you have a Facebook page, for example, you will need to regularly update this so that it stays at the top of your friends' pages and they are able to continuously see what is happening with your business. Your search engine optimisation company may also be able to set up a Facebook advertising campaign, which plays in to interests of other Facebook users.
Finding SEO companies should not be too difficult as it is an ever growing business. Finding a good company, however, is a different ball game all together. Many people still opt to go for cheap SEO, but what you should look at is not just price but rather value for money. The price also needs to be fair, of course. Having social media campaigns costs money and if a company quotes you a very low price, this will mean that they either have very poorly trained members of staff, or that they simply don't know what they are doing. Of course, we are all looking for ways to cut costs and have cheap deals, but if the money you spend is not going to be used in any way, you may as well not spend it at all. So, in conclusion, social media needs to be an integral part of any business marketing plan because businesses are missing a huge niche of the market and hence are less able to do business. The world has gone global and the only way to reach an international market is to utilize all the tools that are available, including social media. Do beware, if you make a mistake as a company, it will also be all over the different social media platforms, and this eventuality should certainly be included in your business marketing plan in relation to contingency planning. Always think of best case and worst case scenarios, of course, as any good search engine optimisation company will be able to tell you.