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Web Design


For the uninitiated, web design refers to the planning and creation of a personal or business website. Web design is the process of planning and creating a website.  There are several decisions to be made when designing a website. Besides content, a web designer must think about: font, digital media, navigation system, animation, keywords and programming elements. A markup language must also be chosen. Most websites use HTML in creating the website structure and CSS to develop pages that can be read by web browsers. Program language must also be considered. Web designers may choose JavaScript, ASP.net or several other programming languages. The website designer must devise a website that is easily interactive and unique enough to capture visitor attention. Sites like www.totalcreation.co.uk strive for simplicity and ease of design and originality of content.



A good web designer creates a website that encourages visitors to revisit the site and tell others about it. This builds website traffic. The higher the traffic, the more successful the web design is.


Once the web design is created and the website designed, the web designer must field test to ensure the site is easy to navigate. If it is not easy to navigate, visitors will leave and never come back. This negatively affects web traffic. Websites like www.totalcreation.co.uk aim to make the website easy to navigate.

The site may be divided into its home page and several other pages linked by a navigation system or hyperlinks that let visitors move easily from page to page. Usually web designs need to be altered or adapted or tweaked. Also web designs often need to be redesigned from time to time. Material on the website may need to be updated regularly. This does not affect the original web design.


Web designers want to make a website look attractive and interesting so visitors will visit often. The company hiring the web designer wants its goods and services to look appealing. The web design must be easy to use and it should inspire a sense of trust in users. Good web designs should be attractive and functional. They must be easily accessible and informative or they won’t generate business.


Web designers need to keep several pieces of information in the backs of their minds when designing a website. They must know who will be using this website. The niche market of a website is the group which should find the web design most pleasing, most interesting and easy to use. A younger audience might enjoy animation or wild colors where an older or more conservative market will not trust such a site.


Mary Kay said it best. Less is more. This is as true about web design as it is about cosmetics. Clean, clear graphics and use of space are important. Special effects should be used sparingly. If sound is used, there should be a way to turn it off easily. The website should not be cluttered. There must be a smooth flow to the navigation on the website. The site should load quickly. The simpler it is, the faster it loads. If visitors have to wait, they will not do so. Search engines must be able to move quickly through the site or it won’t get web traffic. Good web designers keep fast browsing and appeal to their customers in mind when designing a website. Sites like www.totalcreations.co.uk know that keywords must help search engines find the site quickly. No matter how pleasing the web design, it is useless if surfers can’t find it!



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